Froback Friday: "How Many Licks?"




Froback Friday is a weekly feature of a music video from the platinum age of hip hop. 1998-2003, when rap was truly crossing over into the mainstream and I was regularly attending middle school dances.

Lil’ Kim was by far the most influential person on prepubescent sexuality in the late ’90s. She wore a dress to the 1999 MTV Awards with her titty just out (Bless Diana Ross for grabbing it). After seeing that, I didn’t get why Janet Jackson’s titty at the 2004 Super Bowl was a big deal. Back to Kim though, who’s 1996 debut flipped hip hop onto a woman’s terms like few other pieces of art. But it was her underrated second album, The Notorious K.I.M., that breached the Billboard top 10 and made her well-known to Total Request Live viewers in addition to Rap City ones.

That was the CD I borrowed from a classmate for a week by swapping my Eminem CD with him. I’m not even sure how much I even listened to the songs. Obviously it’s not this photo, but the Notorious K.I.M. liner notes are still ingrained in my brain. The first single was “No Matter What They Say,” which still bangs to this day, but what I remember best was the second single with Sisqó, “How Many Licks?” The video was well beyond my understanding at 11 years old.

The premise is that Kim is selling life-size dolls of herself to prisons or something. It’s unclear how the edible, possibly artificially intelligent sexual beings will help correctional institutions but it doesn’t really matter. The come in Candy Kim, Pin-Up Kim and Nightrider Kim. They exist to be pleased rather than please, even though it’s never explicitly said they’re sex dolls and they’re apparently made of something safe to eat. The concept was like “The Real Slim Shady,” without the sarcastic distance and with making clones people would actually want. Also the song was sorta like the the female version of Jay-Z’s “Girls, Girls, Girls,” except it came out a year before and isn’t the female version of anything. At the end it advertises to collect all three Kims, and honestly, I wouldn’t be able to choose.


Tags: Froback Friday How Many Licks Lil Kim Sisqo

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