Lil Bibby is a Chicago rapper who emerged on the scene last year as a deep-voiced, straight barred answer to Chief Keef’s clunking warbles and Chance the Rapper’s high-pitched consciousness. Named after the retired Sacramento Kings point guard, Bibby, along with confidant Lil Herb (aka G Herbo), has been making hard, polished anthems for a complicated city plagued with violence. Late last year – following a Drake cosign – he dropped his Free Crack mixtape to pretty wide acclaim. One of the tape’s better tracks is “Water” (produced by Black Metaphor), which got a video treatment back in January, but today received an updated look with much more expensive cameras.
Directed by Bryan Zawlocki, the video shows high definition scenes of Lake Michigan and the boiling water used to make crack cocaine, keeping up with Lil Bibby’s titular metaphors: “I said I gotta keep my head above water/Catch me in the kitchen I be whipping with the water/Family over n***as blood thicker than water.” It places him right inside the city’s drug economy, despite claims that he “made it out that struggle.” Bibby has an EP called The Book due out later this year.