Cincinnati rapper GoodLook recently released the music video for “Rich Dance,” a song about spreading those Benjamins out on your arm.
Produced by Tight, aka TightGoinCrazy, “Rich Dance” thrums with low, bangin’ vibes topped off by the energizing flow of GoodLook, whose delivery is both tight and right.
GoodLook got into music early on, in his pre-teens, followed by arriving at talent shows to strut his stuff. He grew up listening to Lil Bow Wow, 2 Chainz, Lil Wayne, and the Cash Money Brothers.
Chockfull of ingenious lyrics, “Rich Dance” demonstrates not only his smooth gift for rhymes but shows viewers the ins and outs of fanning money out for everyone to see.
“Rich Dance” opens on stripped-down Jovian thumps topped by GoodLook’s delicious, rasping flow, while the video depicts a group of party-goers unfurling their racks of cash, while the master, GoodLook, flashes his stash of greenbacks like a peacock.
Rhyme Junkie sat down with GoodLook to find out what inspired “Rich Dance,” what he’s listening to, and how he puts together his bangin’ songs.
What artists are you listening to right now?
I’ve been listening to the Da baby, Lil Baby, 2 Chainz, Megan Thee Stallion, Meek Mill, and Future.
What’s your favorite song to belt out in the car or the shower?
Right now, my fav song is “Pardon Me” – Lil Yachty and Future.
How did you get started in music? What’s the backstory there?
I got started in music young. I believe in junior high school. I started out doing all the talent shows and was singing/rapping industry songs. I met a group of friends that did music and I joined them. Ever since then, I was hooked on making my own music and trying different things with my sound.
What musicians influenced you the most?
Lil Wayne and 2 Chainz.
Hip-hop is by far the most popular music genre in the world. How do you keep your sound fresh and avoid coming across as derivative?
I keep my sound fresh by just simply doing me and staying in my lane. I don’t pay attention to what people say about my music when I’m creating it. I like to bring energy to every record I make. I love to party myself so it’s pretty easy for me to make a party-type song. I feel like my music helps people express themselves and enjoy a good time and good energy. So, in other words, when people are in good vibes, my music just adds more to it.
What is your songwriting process? Do the rhymes come first or the music?
I actually like to start with a beat. I can listen to a beat and if I like it enough something will pop into my head right away. If I spend too much time trying to come up with a topic to talk about on the beat, I will pass on it. I am for making a hit single every song. I don’t just go off the top of my head and freestyle my lyrics. I actually like to take my time. Once I have an idea or direction, I’m going with the song and I sit back and write, but I do write fast, so it doesn’t take me long to write and complete a song.
What was the inspiration for your new song/music video “Rich Dance?”
It’s kind of a trend for people to spread their money like a fan and slide it up their arm when they are flexing. So, I figured I’d give people a song to actually do it to.
What do you want people to take away from the video?
I want people to know no matter what amount of money you have, just have some fun. It’s all good vibes, so if you have a paycheck from work and have to spend 3/4 of it on bills, it’s still the rich dance vibe. You should be happy you’re able to pay all your bills. So, it’s almost like a celebration of self.
Who directed the video and where was it shot?
Dreamvision Films directed the “Rich Dance” video. And we used a studio here in Cincinnati, Ohio, called Studio Media Company.
How are you handling the coronavirus situation?
I’m handling the coronavirus situation pretty well, just staying as clean as possible and out of the way of others. It gives me more free time to do something and be more productive.
Looking to the future, what’s next for you?
Next, I want to just keep working hard and building my fan base, let them learn more about GoodLook, and give them some more bangers.