Birdman shares his unfiltered opinion on whether Hip Hop has become ‘soft’ since the '90s.

Emline Ball
Emline Ball / Peter G. Forest/GettyImages

Birdman, alias Baby, has made an enduring impact on the hip-hop landscape. As a co-founder of Cash Money Records, he wielded significant influence in shaping the trajectories of many artists, propelling them to superstardom. In a recent interview, he candidly shared his unfiltered thoughts on the present state of hip-hop, drawing comparisons to its golden era in the 90s.

Birdman’s candid response reflects his unapologetic perspective on the evolution of Hip Hop. He dismisses the notion that the genre has softened over time, standing firm in his belief that the '90s era was just as cool, if not cooler, than today’s scene.

The social media factor

Birdman acknowledges the impact of social media on the current landscape. He points out that back in the '90s, artists didn’t have to deal with the constant scrutiny and instant global reach that social platforms provide today.

"We was cool back then without social media, he asserts. Now these young n-ggas killing — it’s a different operation. You just got to know how to adjust either way."

The price of fame

The absence of social media meant that disputes and beefs were handled differently. Birdman reflects on the past, saying,

"Back then, we didn’t have social media, so if you got a problem with a n-gga, who gon’ know? ‘Cause you ain’t making songs about no n-gga, but nowadays with social media, you got a problem, the whole world gon’ know."

A plea for change

Despite his nostalgia for the '90s, Birdman hopes for a better future. He acknowledges the tragic consequences of today’s rap game, where lives are lost over social media feuds.

"I don’t want to see people losing their lives, ’cause that’s happening, he says. Even n-ggas rapping are not rapping. People really losing their lives over social media."

Rick Ross vs. Birdman

Birdman’s recent clash with Rick Ross exemplifies the tensions that can escalate in the digital age. Ross dragged Birdman into his beef with Drake, publicly airing out the mogul’s financial struggles. The Florida native claimed that Birdman’s house went into foreclosure and that he had been “struggling” ever since.

Birdman’s alleged financial woes were further highlighted when he was reportedly evicted from his Miami Beach mansion in 2018 for failing to meet mortgage payments. Despite these challenges, Birdman remains a resilient figure in the rap industry.

Birdman’s perspective offers valuable insights into the changing dynamics of Hip Hop. While he cherishes the past, he recognizes the need for adaptation in today’s interconnected world. As the genre continues to evolve, artists must navigate the delicate balance between authenticity and the demands of modern media.

Watch full conversation below