Jay-Z's Marcy Venture Partners in advanced talks to merge investment arm of pendulum holdings, creating $1B entity

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Jay-Z's venture capital firm, Marcy Venture Partners (MVP), is reportedly engaged in advanced discussions to merge with the investment division of Pendulum Holdings. If the deal is finalized, the combined entity would have over $1 billion in assets under management, making it a significant player in the venture capital landscape

The rise of Marcy Venture Partners



Marcy Venture Partners was founded by Shawn "Jay-Z" Carter in 2018 with the goal of building innovative businesses and mass-market brands. The firm's investment focus spans sustainability, inclusivity, empowerment, accessibility, and health and wellness. MVP has strategically invested in various companies, including Wheels (an electric transportation company), Hungry Marketplace (a food tech company), and Rihanna's Savage X Fenty lingerie brand

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In 2020, Marcy Venture Partners closed its debut fund with $85 million, and a year later, it secured an impressive $325 million in its second funding round. Larry Marcus, co-founder of MVP, revealed that the firm was managing $600 million in assets at the time.


The potential merger

Pendulum Holdings, founded by Robbie and D'Rita Robinson in 2019, has made strategic investments in companies like Chinese food brand Fly by Jing Inc. Robbie, who previously served as Barack Obama's financial adviser, brings valuable expertise to the table.


The talks between Marcy Venture Partners and Pendulum Holdings' investment arm have reached an advanced stage. If the agreement is finalized, the merger would create a powerhouse with assets exceeding $1 billion. Sources close to the matter suggest that the deal is on the brink of being greenlit, but official statements from both parties are yet to be released.

What other ventures has Jay-Z's firm invested in?

Jay-Z's Marcy Venture Partners (MVP) has made strategic investments in various companies across different sectors. Notable ventures they've backed include Rihanna's inclusive lingerie brand, Savage X Fenty, the sneaker marketplace StockX, percussion therapy tools producer Therabody, plant-based chicken-flavored nuggets creator Simulate, allergen-free cookie maker Partake Foods, NFT marketplace Bitski, and tech incubator sLABS.

These investments reflect MVP's commitment to consumer impact, culture, and innovation, showcasing Jay-Z's vision for empowering young creators and promoting diversity. Exciting developments can be expected from Marcy Venture Partners in the future.

Implications and outlook


The merger could have significant implications for the business landscape. Combining the resources and expertise of both firms may lead to groundbreaking ventures and further empower young creators. Jay-Z's vision for elevating youth access and technological empowerment aligns well with Pendulum's investment philosophy.

As the negotiations progress, industry watchers eagerly await official confirmation. If successful, this merger could reshape the venture capital landscape and solidify Marcy Venture Partners' position as a major player in the industry.

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