Kanye West Affirms Unconventional Yeezy Hire in Return to Instagram After Hiatus

Kanye West Resurfaces on Instagram with Controversial Vultures Collab Amidst Gosha Rubchinskiy Drama
Kenzo : Front Row - Paris Fashion Week - Menswear F/W 2022-2023
Kenzo : Front Row - Paris Fashion Week - Menswear F/W 2022-2023 / Victor Boyko/GettyImages

Kanye West is back on Instagram, and his return is making waves as he delves into another round of controversy. His first post since reactivating his account features a black and white photo showcasing a young model wearing a t-shirt featuring the cover art for "Vultures," West's upcoming collaboration with Ty Dolla $ign.

While the post may seem innocuous at first glance, it's significant given the recent tumult surrounding the controversial Russian fashion designer, Gosha Rubchinskiy. The designer, who caused a stir earlier this month by joining Yeezy as the new Head of Design, played a role in West's Instagram activity.

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This move comes as a continuation of West's recent foray into the fashion world, particularly his collaboration with Ty Dolla $ign on "Vultures." The cover art, designed by Rubchinskiy, has already stirred controversy due to its alleged links to Nazism.

Ye's return to Instagram follows his reactivation of the account on December 17. His last post prior to this hiatus was on Twitter, where he announced Rubchinskiy's addition to the Yeezy team. The controversial designer's appointment as the Head of Design at Yeezy was met with both anticipation and criticism.

YEEZY's official statement read:

" "YEEZY welcomes Gosha Rubchinskiy as its new Head of Design today. The arrival of this legendary Russian designer at YEEZY, the pre-eminent brand in music and fashion, is a milestone in design history.""


In response, Rubchinskiy expressed his excitement about growing his own brand through the collaboration with West, marking a significant move after years of working at Comme Des Garçons.

As West continues to navigate the intersection of music, fashion, and controversy, his Instagram presence and collaborations remain under scrutiny from fans, critics, and the wider public alike.

In a time where social media is a powerful tool for artists and creators, Kanye West's return to Instagram is sure to amplify discussions around his ventures and the potential implications of his controversial collaborations.