Kanye West files trademark application for new Yeezy sock shoes
Unless you've been living under a rock in recent years, you know that Kanye has seen his fair share of some trouble. From citing Hitler and making negative statements about the Jewish community to a very public divorce from Kim Kardashian, Ye has seen better days. This came to a head when Adidas decided to cut ties with Kanye back in October of 2022, a decision that likely didn't come lightly. However, it's looking like the Grammy award-winning Hip Hop artist hasn't given up on his creative knack for pushing fashion.
Does Kanye have plans to bring Yeezy sock shoes to market?
Adidas recently decided to sell off its remaining inventory of Yeezy sneakers, giving 15 percent of the profits to Kanye and also donating some of the proceeds to charities that were affected by Kanyes' negative statements. This decision came through after thorough ponderance from Adidas, reportedly taking a 441 million dollar loss in just the 2 quarters since the split. Adidas CEO Bjorn Gulden has had some comments about the decision:
"Burning those shoes cannot be the solution"- Adidas CEO Bjorn Gulden
He continued by expressing a reason this decision was likely so difficult to make:
"He is a difficult person, but he’s arguably the most creative person in our industry"- Adidas CEO Bjorn Gulden
Bjorn is right. According to Bloomberg, the value of Yeezy before the split was at least 3.2 billion, a direct result of Ye's creative fashion acumen and ability to forefront trends. Yeezy took an assertive hold on the market, with new drops often selling out completely within 2 minutes of their official release.
But it looks like Ye is using some of his business acumen in the case of a recent trademark filing for 'YZY Sock Shoes'.
The filing came just days before Adidas announced they would be selling off the long-held inventory of Yeezy sneakers. It's entirely likely that after the inventory is gone, YZY might possibly live to see another successful stronghold in the fashion industry. As to who may be a retail partner for any future Yeezy products isn't clear at this time.
How do you feel about the possibility of new Yeezy products hitting the shelves? Follow Rhyme Junkie and stay up-to-date on future happenings with Yeezy and all things Hip Hop!