Usher aims to forge his own empire beyond music, inspired by 50 Cent

Super Bowl LVIII Pregame & Apple Music Super Bowl LVIII Halftime Show - Press Conference
Super Bowl LVIII Pregame & Apple Music Super Bowl LVIII Halftime Show - Press Conference / Ryan Kang/GettyImages

Usher, the iconic R&B legend, is no stranger to the limelight. With chart-topping hits, electrifying performances, and a voice that resonates across generations, he has solidified his place in music history. But now, Usher is setting his sights on a new horizon—one that extends far beyond the recording studio.

The 50 Cent connection

Usher revealed his aspirations to follow in the footsteps of fellow artist and entrepreneur, 50 Cent. The G-Unit mogul, known for his multifaceted empire spanning music, television, and film, has become a blueprint for success beyond the confines of the music industry.

Usher’s admiration for 50 Cent isn’t limited to their shared musical roots. He previously honored the rapper by naming his youngest son Sire—a nod to 50 Cent’s own son, whose name carries a similar resonance.

"You look at 50 Cent, right, he creates Power. You heard the music first then you see the visuals,” Usher said. “I’m hoping I can do more of that with the brands I’ve created with the songs. It’s a matter of managing to monetize at the same time emotionally give people an escape. When you hear a song, you relate to it. It becomes an assistant in your emotional… It’s more than just music, it’s all of those things. Most importantly, it’s a connection.

From Super Bowl Halftime to business domination

As Usher prepares for his 2024 Super Bowl halftime show performance, he’s also laying the groundwork for his empire outside of music. While his new album remains highly anticipated, Usher is keenly aware that diversification is key to longevity in the entertainment world.

The question on everyone’s mind: What avenues will Usher explore? Will he venture into television, film, or perhaps even fashion? The possibilities are as vast as the stage he commands.

Creating an escape for audiences

Usher’s vision extends beyond mere business ventures. He aims to create content that resonates with people—a form of escapism that provides solace and inspiration. Much like 50 Cent’s gritty storytelling in “Power” and other projects, Usher wants to captivate audiences and offer them an alternative reality, even if only for a moment.

"I push myself because that’s just a choice. I want to be great. I want to set standards,” he testified. “I want to be a standard that is seen through my passion. My passion for music, my passion for creativity. Rather than become something that’s artistic by way of the videos that we create or the narratives that are inside of the music that then become something else [like a] TV series.”"

The road ahead

As Usher steps into this new chapter, he carries with him the spirit of innovation and the determination to build an empire that transcends genres. Whether it’s through captivating TV shows, thought-provoking films, or groundbreaking collaborations, Usher is poised to leave an indelible mark.

So, keep an eye out for Usher’s next move—it might just redefine what it means to be an entertainment mogul. As he follows in 50 Cent’s footsteps, we eagerly await the unfolding of Usher’s grand narrative beyond the beats and melodies.