Snoop Dogg to Bring His Unique Flavor to NBCUniversal’s Primetime Coverage of the 2024 Paris Olympics

High School Reunion Tour 2023 Featuring Snoop Dogg, Wiz Khalifa, Too $hort & More - Charlotte, NC
High School Reunion Tour 2023 Featuring Snoop Dogg, Wiz Khalifa, Too $hort & More - Charlotte, NC / Jeff Hahne/GettyImages

Snoop Dogg, the renowned rapper, songwriter, and actor, is slated to join NBCUniversal's 2024 Paris Olympics primetime coverage, as announced on Monday, January 1, 2024. Known for his distinctive style, the artist, whose real name is Calvin Cordozar Broadus Jr., has been a key figure in hip-hop for over two decades, garnering numerous awards. Beyond music, he has made notable appearances in films such as Training Day, Half Baked, and Starsky & Hutch.

Throughout the Games, Snoop will engage with NBC Olympics host Mike Tirico, offering his unique perspective on Paris, exploring landmarks, attending events, and connecting with athletes, friends, and families.

Related: Snoop Dogg: Elevating Hip-Hop Culture and Fashion through Entrepreneurial Brilliance

In a promotional video during SNF halftime, Snoop, alongside U.S. Olympians Suni Lee, A'ja Wilson, Jagger Eaton, Kelly Cheng, and Sara Hughes, teased the Summer Games. NBCUniversal states that Snoop Dogg will infuse his distinctive style into the network's 2024 Paris Olympics primetime coverage, delivering commentary, personal experiences, and insights.

"I'm excited to be a part of NBCUniversal's coverage of the 2024 Paris Olympics," said Snoop Dogg. "I've always been a fan of the Olympics, and I'm looking forward to bringing my own flavor to the coverage."

Snoop Dogg

I grew up watching the Olympics and am thrilled to see the incredible athletes bring their A-game to Paris. It’s a celebration of skill, dedication and the pursuit of greatness,” Snoop said. “We’re going to have some amazing competitions and, of course, I will be bringing that Snoop style to the mix. It’s going to be the most epic Olympics ever, so stay tuned, and keep it locked. Let’s elevate, celebrate and make these games unforgettable, smoke the competition, and may the best shine like gold. Peace and Olympic LOVE, ya dig?

Snoop Dogg

Snoop Dogg's involvement in NBCUniversal’s Primetime Coverage of the 2024 Paris Olympics is expected to draw a large audience. His unique style and personality are sure to make the coverage more engaging and entertaining.

Scheduled from July 26 to August 11, 2024, the 2024 Paris Olympics will host over 10,000 athletes participating in 28 sports. NBC and Peacock serve as NBCUniversal's primary platforms for the coverage, with the media rights secured through 2032.

Snoop Dogg
Snoop Dogg Performs At E11EVEN Miami During Miami Art Week / Alexander Tamargo/GettyImages

Snoop Dogg's inclusion in NBCUniversal's Primetime Coverage of the 2024 Paris Olympics is a significant boost for the network. His unique style promises to enhance the coverage, ensuring engagement and entertainment for fans of Snoop Dogg and the Olympics alike, eagerly anticipating the event.

This is one of Snoop Dogg’s many business ventures, and boasts of  a net worth of $150 million. Among his diverse ventures are:

Snoop Doggie Doggs: His initial foray into entrepreneurship, a pet wear line offering essentials like harnesses and food bowls.

Casa Verde Capital: Co-founded by Snoop Dogg, this venture firm, established in 2015, uniquely focuses on the cannabis industry, evaluating numerous opportunities and investing selectively.

Snoop Cali Red: The artist ventures into the wine industry with his brand, Snoop Cali Red, and introduces a new Rosé, defying rosé norms with a blend of Grenache and Zinfandel.

Snoop Football League: A significant sports investment, the Snoop Football League was launched in 2005.

Beyond these, Snoop Dogg's expansive portfolio includes partnerships with billion-dollar companies such as Petco, Corona, and Grubhub. His success with the microphone, coupled with diverse economic ventures, solidifies his status as one of the highest earners in the industry.

Related: Snoop Dogg's Business Empire: A Look at the Mogul's Diverse Ventures