In the ever-evolving landscape of the music industry, Soulja Boy, a pioneer of the MySpace era, stands as a testament to adaptability and enduring influence. Reflecting on the trajectory of his career, the rapper recently engaged in an insightful conversation with Kids Take Over, offering a glimpse into how he would approach marketing his breakthrough hit, "Crank That (Soulja Boy)," if it were to drop in 2023.
When posed with the question of contemporary marketing strategies for the iconic track, Soulja Boy responded with unwavering confidence. In an era dominated by TikTok and digital virality, he asserted that the song, which achieved double-platinum status and secured a top-10 position in 2007, would reach even greater heights today.
The rapper, known for chart-topping hits like "Turn My Swag On," pointed out the limitations of the music industry during the initial release of "Crank That." At that time, the landscape was defined by platforms like iTunes and the popularity of ringtones. However, Soulja Boy believes that the song's potential for virality would be unparalleled in the digital age, emphasizing the legendary nature of the numbers he generated in the past.
Imagining the impact of having TikTok at his disposal during the height of "Crank That's" popularity, Soulja Boy envisioned a global dance phenomenon that would have taken social media by storm. This perspective echoes his comments from March 2022, where he claimed credit for TikTok's success, asserting that the app owes its prominence to his mid-2000s breakthrough.
While debates may persist about the validity of such claims, Soulja Boy's undeniable success on TikTok cannot be ignored. In April 2021, his track "She Make It Clap" soared to the top of Billboard's Top Triller U.S. chart, showcasing the enduring influence and adaptability of a trailblazer in the music industry.
As we navigate the ever-changing landscape of digital media, Soulja Boy's journey stands as a testament to the transformative power of music and the artist's ability to carve a space for themselves in the contemporary scene. With a career spanning various eras, Soulja Boy continues to captivate audiences, proving that true artistry transcends time.