Froback Friday: "Music"



Froback Friday is a weekly feature of a music video from the platinum age of hip hop. 1998-2003, when rap was truly crossing over into the mainstream and I was regularly attending middle school dances.

Erick Sermon is best known as the “E” in EPMD, but he also had a fairly successful solo career. After his debut solo album in the early ’90s, Sermon’s biggest hit came in 2001 with his fourth album Music, and its eponymous single which was featured in the Martin Lawrence/Danny DeVito crime epic, What’s the Worst that Could Happen? This was a time when rap singles were featured in blockbuster movies and scenes from the movie were awkwardly interspersed in the music videos. It’s also probably the best Marvin Gaye song since the 1970s.

The video shows Sermon waking up at 10:00 from his red, gold-framed double bed. He puts on his racing jacket and bandana, gets into his white Benz, puts in presumably a Marvin Gaye CD which shows up as a video performance on his car console, and drives off to Spanish Harlem. As cuts of Martin Lawrence are shown on buildings, Sermon drives past what I think is Prodigy in a Ruff Ryders du-rag, and stops P’s scuffle and all other ill feelings with his Mercedes sun roof open to the world.

After dropping off flyers in Harlem, Chinatown and Bensonhurst, Sermon arrives at a club with a bunch of women and some guys from all around New York City. Everyone proceeds to get down with the Marvin Gaye sample and his “doot-doo-doot doot doo”s while images of Gaye are projected around the dance floor, a precursor to the Tupac hologram. At the end, Sermon climbs back into bed, where his outline has stayed. It was either a dream or just another day.


Tags: Erick Sermon Froback Friday New York Rap

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