Froback Friday: "Lay Low"



Froback Friday is a weekly feature of a music video from the platinum age of hip hop. 1998-2003, when rap was truly crossing over into the mainstream and I was regularly attending middle school dances.

Tha Last Meal was Snoop Dogg’s third album on No Limit Records. He and pretty much everyone else left Death Row Records after Tupac died and Suge Knight went to jail. The album reversed direction for Snoop with considerably more features coming from West Coast artists rather than New Orleans-based No Limit labelmates. The third single featured fellow Long Beach artists Nate Dogg, Butch Cassidy, and Tha Eastsidaz, with an additional verse from No Limit founder Master P.

The video starts out in a 1920’s cafe and everyone dressed in period clothing. A white guy walks to Snoop Dogg’s booth, sits and speaks while Snoop says nothing. The man says to “lay low” and, “Stay out of the club.” The next scene has Snoop pulling up to the club in all-white along with Nate, Kurupt and Soopafly. Snoop’s hair looks like Joan Crawford’s with waves deep as Redondo beach. Inside, the club owner gets angry and Butch Cassidy sings on stage, while the camera keeps fading to a barbershop where Butch sexually assaults the woman who shaved his face. Some old white guys show up at the front, just as Snoop meets Master P in the kitchen. (Apparently P wasn’t available for the days when Hype Williams rented the club) Snoop and his crew follow the old white men into the front door and the video ends with a “…to be continued.” But like literally every “To Be Continued…” rap video ever, it never was.

The best part about this specific YouTube video is that it contains the original clean lyrics. You know, from back when music videos were shown on television. Nate Dogg’s edited chorus with, “For the girl who said I broke her off and then I just split now she pissed” is especially inspired, as is Goldie Loc’s “Where that buster who be popping his lip/He don’t come around no more because I plucked his chick.”


Tags: Froback Friday Snoop Dogg West Coast Hip Hop

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