When you think of Toronto, one name comes to mind. OVO Sound. Knock, knock Canada. With so much symphonic territory yet to be traversed, it’s time to diversify your portfolio.
Unless you’re Drake, Tory Lanez, PartyNextDoor, or Majid Jordan, artists who were all able to high-tail it across the border and claim worldwide and international success, the Toronto hip-hop scene appears to be a late bloomer, or dare I say a barren wasteland, in terms of widespread exposure for artists. Enter Jordan Rivers, the man who will save Canadian hip-hop from becoming a sinking ship.
Hey you. Yes, you. Whether or not you’re aware, Jordan Rivers, the 29-year-old Toronto native has perfected the recipe on how to de-construct the established order of Toronto’s sound and birth something new. This is the continual orbit that keeps hip-hop mortally anchored and able to compete and evolve while other genres of music meet their fate at the slaughterhouse. The secret ingredient in his recipe? His music.
Becoming au fait with music at a young age, Jordan grew up writing poetry and having hoop dreams. “I’m a huge basketball fan,” Jordan told Rhyme Junkie in a recent interview. Perhaps that’s how NBA giant Rusell Westbrook made his way into Jordan’s dope single, Westbrook – an ode to Thundering Up. “Russell is one of my fav’s. He’s a motivating bull-dog and always comes with heart and energy.” So too did Jordan with lyrics, “I just gotta execute/Pass me the ball like I’m next to shoot/Do it for the passion, no checks in view/Surround yourself with homies checkin’ you.”
There is a soothing, melodic rumination that monopolizes his lyrical content. The type of introspection that can only be derived from an artist connected to himself and source. Jordan views life through that lens and gains inspiration from the only way he believes life and hip-hop is meant to be ingested, “Simply. No gimmicks, no shenanigans.” Mastering the art of providing equal measure of space for thumping snare and ambient sonics and silence for rhymes, he is thoughtful with his art and production. Taxin’ featuring Caleb Cruise and Sam Stan is the epitome of “issa vibe.”
In fact, the “issa vibe” feel can be heard throughout the majority of Jordan’s projects and 2017 EP “Finding My Way.” Having linked up with friend and UK rapper, Paul The Messenger, who blessed him on the track, Otherside, it is the perfect alchemy of verse and hook. “I started writing the verse, deliberating where I wanted it to go, and Paul was the only voice I could hear on it.”
Look. Love, faith, and rising to the top on your own musical merits is the ideology hip-hop needs to adopt as we approach 2019. End of story. Jordan Rivers is every bit of a formidable opponent and fit for consumption around the globe. America sees you, Jordan Rivers.
EIGHT FACTS WITH JORDAN RIVER:
MANTRA: Love God, Love Humans
CURRENT PLAYLIST: Andy Mineo, Bears Den, Hobo Johnson, Oncue
WEEKEND PLANS: “I’m pretty lame. I prefer to relax at home with the wife and dog”
WHAT IS TRUE & REAL IN THIS WORLD: God, love, family, and friendship
STAND-OUT TRACKS ON EP FINDING MY WAY: City On A Hill, Not Over, I Tried
LOCATION FOR BEST WRITING: On the couch in a garage that’s fully loaded with all the accoutrements for winter