Jordan Rivers: The Man Who Saved Canadian Hip-Hop

When you think of Toronto, one name comes to mind.  OVO Sound.  Knock, knock Canada. With so much symphonic territory yet to be traversed, it’s time to diversify your portfolio.

Unless you’re Drake, Tory Lanez, PartyNextDoor, or Majid Jordan, artists who were all able to high-tail it across the border and claim worldwide and international success, the Toronto hip-hop scene appears to be a late bloomer, or dare I say a barren wasteland, in terms of widespread exposure for artists.  Enter Jordan Rivers, the man who will save Canadian hip-hop from becoming a sinking ship.

Hey you.  Yes, you.  Whether or not you’re aware, Jordan Rivers, the 29-year-old Toronto native has perfected the recipe on how to de-construct the established order of Toronto’s sound and birth something new.  This is the continual orbit that keeps hip-hop mortally anchored and able to compete and evolve while other genres of music meet their fate at the slaughterhouse.  The secret ingredient in his recipe?  His music.

Becoming au fait with music at a young age, Jordan grew up writing poetry and having hoop dreams.  “I’m a huge basketball fan,” Jordan told Rhyme Junkie in a recent interview.  Perhaps that’s how NBA giant Rusell Westbrook made his way into Jordan’s dope single, Westbrook – an ode to Thundering Up.  “Russell is one of my fav’s.  He’s a motivating bull-dog and always comes with heart and energy.”  So too did Jordan with lyrics, “I just gotta execute/Pass me the ball like I’m next to shoot/Do it for the passion, no checks in view/Surround yourself with homies checkin’ you.”

There is a soothing, melodic rumination that monopolizes his lyrical content.  The type of introspection that can only be derived from an artist connected to himself and source.  Jordan views life through that lens and gains inspiration from the only way he believes life and hip-hop is meant to be ingested, “Simply.  No gimmicks, no shenanigans.”   Mastering the art of providing equal measure of space for thumping snare and ambient sonics and silence for rhymes, he is thoughtful with his art and production.  Taxin’ featuring Caleb Cruise and Sam Stan is the epitome of “issa vibe.”

In fact, the “issa vibe” feel can be heard throughout the majority of Jordan’s projects and 2017 EP “Finding My Way.” Having linked up with friend and UK rapper, Paul The Messenger, who blessed him on the track, Otherside, it is the perfect alchemy of verse and hook.  “I started writing the verse, deliberating where I wanted it to go, and Paul was the only voice I could hear on it.”

But don’t put Jordan Rivers in a box as his tastes in sound varies in variety.  Always keeping an eye out for new producers, Jordan scours social media because as he puts it, “there’s so much talent out there, it’s silly.”  Dallas, Texas rapper/producer Adrian Stresow who is quickly rising to the top himself, engineered Jordan’s new single, Tell Me That.  Having dropped on Friday (September 21), with a video releasing soon, the two have collaborated for years now and Adrian “is just plain sick as a producer.”  Watch below at a sneak peek of Jordan’s upcoming video for Tell Me That.

Look.  Love, faith, and rising to the top on your own musical merits is the ideology hip-hop needs to adopt as we approach 2019.  End of story.  Jordan Rivers is every bit of a formidable opponent and fit for consumption around the globe.  America sees you, Jordan Rivers.

EIGHT FACTS WITH JORDAN RIVER:

AGE:  29

ZODIAC:  Virgo

MANTRA:  Love God, Love Humans

CURRENT PLAYLIST: Andy Mineo, Bears Den, Hobo Johnson, Oncue

WEEKEND PLANS: “I’m pretty lame.  I prefer to relax at home with the wife and dog”

WHAT IS TRUE & REAL IN THIS WORLD: God, love, family, and friendship

STAND-OUT TRACKS ON EP FINDING MY WAY: City On A Hill, Not Over, I Tried

LOCATION FOR BEST WRITING:  On the couch in a garage that’s fully loaded with all the accoutrements for winter

FOLLOW JORDAN RIVERS

INSTAGRAM    |    TWITTER    |    SOUNDCLOUD    |    SPOTIFY    |    APPLE MUSIC

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