Fans may be thirsty for new Kendrick Lamar music, but for now we will have to settle for the Kendrick Lamar x Nike React Element 55 released November 5.
All Day N Vegas jokes aside, the imprint Kendrick Lamar has on the culture we currently dwell in is an undeniable characteristic of the times. The Compton rapper does not move with equal pace or purpose as his industry counterparts which allows him to establish a legend detached from the practically anyone else actively participating.
Right on schedule, Kendrick Lamar and Nike release a collaborative effort officially coined the “Kendrick Lamar x Nike React Element 55” earlier this week.
The marbled design on the shoe is effectively drawing the attention the designers aimed for. The color split between each sneaker is another eye-catching aesthetic for the release, which retails at $150. The price tag is marginally higher than Lamar’s previous Nike partnering for the Cortez model. The laceless “House Shoe” Cortez Kenny 4 drop was priced at $100 when it premiered.
The popular React Element 55 is more athletic, visually, than the Cortez designs of past. The concept draws from Kendrick’s alter Ego, Kung Fu Kenny, with rubber pods on its bottom and foam cushioning, according to the Nike website. The kicks are fly as the Kendrick Lamar and Nike connection produces ying and yang features which effectively convey the creative mind behind the concept.
Lucky for the public, this isn’t the last planned installment for a Kenny and Nike collab. According to PY_Leaks, the pair will come together for an edition of the Air Force 1, the low model. The shoe is speculated for release in 2020 with a possible $120 ticket.
With a Pulitzer Prize and 13 Grammys attributed to his artistry, Kendrick Lamar deserves recognition for the trail he’s torched for himself as one of the greatest rappers the industry has been exposed to. Kung Fu Kenny is a musical genius, but the drop of the Kendrick Lamar x Nike React Element 55 collaboration keeps him in the fashion and business conversations equally.