In the 21st century, Gucci Mane has made himself a household name in hip hop and now fashion as the rapper is finally aligned with the iconic brand that he’s nicknamed after.
Gucci Mane is one of the most well-known names in hip hop. His road to 101 projects and the eventual Gucci co-sign was a long and hard-fought one.
Gucci started off his career signed with Big Cat records where he came out with the debut album Trap House. With the album, he solidified himself as a trap star but there was controversy with a record on the album called “Icy” with Young Jeezy that sparked a beef.
It is not known exactly why the two artists are beefing to this day but Zaytoven said in an interview with Vlad TV that it could have started over ownership of the song.
The beef took a turn for the worst when Jeezy put a bounty on Gucci Mane’s chain and goons went to Gucci’s house in the middle of the night. Gucci was able to escape the attack with his life and was able to get off on the murder charges with self-defense.
In 2006 Gucci came out with Hard to Kill and Back to the Traphouse in 2007. Hard to Kill had one of his most successful songs on it called “Freaky Gurl.” On the way to his major-label debut album called The State vs. Radric Davis, he released mixtape after mixtape including The Movie with DJ Drama.
In 2009 the project released and is easily his biggest project to date. The album had the smash singles “Lemonade” and “Wasted” on it. While he was dealing with the success of his debut album there was a long road of legal trouble that Gucci had to deal with.
Back in 2005 Gucci struck a club promoter with a pool stick and was charged with aggravated assault. He was sentenced to six months in prison and was on probation for six and a half years.
In Sep. 2008 he did not complete the required community service hours needed for the aforementioned arrest. He went to jail for six months. Then in Nov. 2009, he violated parole and was in jail until May 2010.
During the time between the release of his next major label project The Appeal: Georgia’s Most Wanted Gucci dropped classic mixtapes after mixtape. Some of them were Writing on the Wall, The Burrprint 3D The Burrprint 2 HD and Jewelry Selection. There were classic singles on the mixtapes like “First Day Out,” “Atlanta Zoo,” “Everybody Looking,” “Cleopatra,” and “Think I Want Her”
His sophomore album then dropped and it was able to appeal (like the name of the album) to the streets and mainstream fans. There were songs on the album from the mixtapes like “Making Love to the Money” and “Gucci Time” but there were features like Nicki Minaj, Pharrell, Wyclef and Estelle that helped mainstream fans equally enjoy the album.
After the album dropped it was back to legal trouble for Gucci. In Nov. 2010 Gucci assaulted a man and was arrested. He faced various charges that were dropped. Then in Jan. 2011, a Georgia court ordered Gucci to go to a psychiatric hospital. After he was released from the hospital he got the infamous ice cream cone tattoo on his face.
In Sep. 2013 Gucci had to face his toughest legal dilemma. Police got a call that a man was behaving erratically. Gucci was then arrested and charged with possession of a firearm by a convicted felon among other charges. A federal court charged Gucci with two counts of possession of firearms by a convicted felon. One for the former and one for a separate incident.
He took a plea deal and was sentenced to three years and three months in jail. During his time in jail, Gucci Mane stayed relevant by dropping project after project like Diary of a Trap God, Big Gucci Sosa, the World War 3 series, Trap House 3, Trap House 4, Trap God 3, King Gucci, The State vs. Radric Davis Part 2, and Trapology.
After he was released on May 26, 2016, he noticeably lost weight and appeared to change his act. He dropped Everybody Looking on Atlantic Records upon release and has not looked back ever since.
The Gucci Campaign featuring Gucci Mane was released after the Woptober II cover. The campaign is called as Gucci called it on his Instagram #ComeAsYouAre_RSVP. The collection is called Gucci Cruise20.
One of the pictures from the campaign features Gucci Mane in a bubble bath holding a Gucci shoe in triumph. The next one features Gucci still in a bubble bath holding two Gucci shoes now still looking proud to be a part of Gucci finally. In the video, it shows Gucci getting out of a car draped in Gucci attire and having a pleasant conversation with a partygoer.